Our Story

From Japan, we have steadily watched the rise in street fashion take it's rightful place in fashion culture. Influences such as hip hop, skateboarding, J-pop & K-pop have steadily brought what was once thought to be cool to a select few straight to the forefront of modern fashion. Now, places like Tokyo and Seoul are leading the way in the newest trends. We thought that there were far too few options for people looking for what's cool in coming out of these parts of the world, which is why we started Hippada Fashion. We travel to Korea in search of the next hot brands in order to offer them to everyone who seeks. Seoul has always held a special place in our hearts for it's fashion, culture, food and of course trends. 

Far too often we would see "Korean Fashion" being offered online, only to find out it was manufactured in other parts of the world where quality and craftsmanship are not the priority. With so many great brands and interesting stories in the Korean fashion world, we couldn't understand why these true Made in Korea products were so hard to find elsewhere.  When the "Korean Wave" swept over the world and everyone was now seeing how influential the culture has become, we knew that it was only a small part of what this amazing country has to offer. 

Hippada Fashion was started with the sole purpose of offering Korean fashion products that are Made in Korea. We have set out on a mission to find the coolest brands offering quality and craftsmanship that are not readily available to other markets yet. Our aim is to deliver these products at a reasonable price and create brand loyalty by telling their stories. Some of these brands are already getting global recognition while others are still underground. Some brands even prefer to not become "The next big thing" in order to stay true to their core principles, which we love! 

We will continue striving to bring our favorite brands to all who are interested and look forward to earning your business.